glowTikTok Shop glossary
Each term has its own page with a two-sentence definition, an example and a link to the related Glow.ai feature. Fees and deadlines come from TikTok Shop Academy Brazil (checked 2026-10-04).
GMV
GMV (Gross Merchandise Value) is the gross value sold in a period, before cancellations, refunds and fees. It helps compare creators and stores, but alone it does not sho…
Affiliate
On TikTok Shop, an affiliate is a creator who promotes a seller's product and earns commission when a sale happens.
Creator
A creator is a person who makes content and, on TikTok Shop, can sell brand products as an affiliate. At Glow, creators belong to the brand that recruits them.
Affiliate commission
Affiliate commission is the percentage of the sale paid to the creator. The seller sets the rate per product (source: TikTok Shop Academy Brazil).
Free sample
A free sample is a product the seller sends a creator at no charge so they can film and post. Shipping cost is the seller's.
Refundable sample
A refundable sample is one the creator buys and gets refunded if they generate the agreed orders within the deadline of 60 days.
Open collaboration
Open collaboration is the mode where products sit in the affiliate Marketplace and any creator can ask to sell them.
Targeted collaboration
Targeted collaboration is the seller's invite to specific creators, with limits of 50 creators and 100 products.
Platform commission fee
The commission fee is the percentage TikTok Shop charges per order: 10% for items under R$ 50 and 6% from R$ 50, since 2026-07-15, on the price after seller discounts.
Per-item fee
The per-item fee is a fixed amount charged per item: R$ 4.00 under R$ 50 and R$ 6.00 from R$ 50, since 2026-07-15.
Shipping Fee Program
In the Shipping Fee Program, the seller pays 6% of the price of delivered orders, capped at R$ 50 per product, and offers free shipping. Samples are excluded.
Settlement period
The settlement period is the time before the seller is paid, counted from delivery: 7 calendar days as standard, 3 express and 31 deferred.
Bonus invoice (NF-e de bonificação)
The NF-e de bonificação is the invoice required when a free sample is shipped through the platform.
ROAS
ROAS is revenue divided by ad spend. A ROAS of 4 means R$ 4 of revenue for every R$ 1 invested.
Break-even ROAS
Break-even ROAS is the minimum ROAS for an ad not to lose money: 1 ÷ contribution margin.
Contribution margin
Contribution margin is what remains of the price after variable costs (product, fees, shipping, commission), as a percentage of the price.
Engagement rate
Engagement rate is total interactions divided by views or followers, as a percentage.
Affiliate CRM
An affiliate CRM is the system that holds each creator, the conversation, the sample and the result. Glow.ai is a TikTok Shop affiliate CRM.
Pipeline
A pipeline is the sequence of stages a creator goes through, from first contact to published post.
SLA
SLA, here, is the maximum time each pipeline stage can take before asking for action.
Follow-up
A follow-up is re-contact with someone who stopped replying or did not post, usually with a set message and deadline.
Unified inbox
A unified inbox is a single mailbox that joins TikTok, WhatsApp, email and SMS.
Sample rule
A sample rule is the set of criteria to release a sample, such as minimum GMV and an open-sample limit.
GMV Max
GMV Max is the TikTok Shop ad campaign type aimed at maximizing GMV. [CHECK in TikTok Shop Academy Brazil before publishing: official definition and date]
3Rs strategy
The 3Rs strategy is the technique of Recruiting creators at volume, Relating to each one every week, and Rewarding whoever posts.
Free for 7 days
Try Glow.ai free for 7 days: the full Glow Seller plan and 5 creator search credits (1 credit = 1 batch of 100 creators). Card required; nothing is charged at sign-up. Cancel before day 8 and pay nothing.