glowFree tool
Engagement rate calculator
Engagement rate is total interactions divided by views or followers. This calculator does the math on both bases and helps you compare creators.
[LACUNA: rótulos EN da calculadora no build-ferramentas.py; a ferramenta funcional existe só em PT]
Fields: Likes, Comments, Shares, Saves, Views, Followers
Outputs: Total interactions, Engagement on views, Engagement on followers
Formula: interactions ÷ views (or ÷ followers) × 100.
Notice: Engagement does not measure sales. Combine it with the creator's GMV.
Frequently asked questions
Which base should I use?
Views show the reaction to the video; followers show the reaction of the profile. Compare creators on the same base.
Which interactions count?
Likes, comments, shares and saves.
Does high engagement guarantee sales?
No. Check GMV too.
Can I compare different videos?
Yes, as long as you use the same base.
Where do I find these numbers?
On the profile and the video statistics.
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